
Only quality cashmere. Extremely soft and nice coat.
PREACHER OF CASHMERE
JULIET’S
KNOW - HOW
2002
Juliet Guo, a specialist of cashmere and all its facets, decides to found her company, a manucfactory nearby Shanghai. Quickly, international luxury brands trust her knowledge (Armani, Calvin Klein, Max Mara).2007
Juliet Guo founds Sand River brand, which integrates every single stage of production: wool, manufacture, collections design and outlets. An ambitious company based on Juliet’s exceptionnal knowledge and her ability to create consensus. The brand expands at an incre- dible pace. Sand River now owns eleven shops and keeps growing worldwide.JULIET’S THOUGHT
Be true to the product. Be good to the vast country. Be full of respect to the herdsmen.
Juliet Guo
JULIET HAS A DREAM
For all people producing cashmere in her home country, Inner Mongolia, to be proud and glad of the scarves, clothes and accessories she sells to the entire world. For them to enjoy a peaceful life thanks to her work and authentic heart values.THE NATURE OF SAND RIVER
A symbol of life burgeoning out of Inner Mongolia’s deserts when buried rivers meet with sand - Sand River is deeply respectful of the environment. Whether it be throughout the choice of natural dies, harmony with nature at each production stage, or her warm and fair relationship with the herdsmen.JULIET’S VALUES
Juliet is a dynamic woman who travels, conducts and manages her business. She cares for people, loves her friends and family, and needs to be in a comfortable environment. She is deeply convinced that her values build the way for a pure, noble product which will fully satisfy cashmere lovers, and will appeal to the others.JULIET’S
VISION
THE
COLLECTIONS
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